Great news for our Sendai customers! For one day only on Friday, March 14 , we will be holding a special sales event at #NewDaysSendai8...

Mugwort (yomogi) is a fragrant wild herb deeply rooted in Japanese culinary tradition. This spring, our Yomogi Mochi  is back, made with...

Our Kogane Dango (Sakura) , filled with rich sakura-flavored sweet bean paste, is now on sale and getting great reviews!It’s also entered...

Hinamatsuri, the traditional Japanese festival celebrating girls,  is just around the corner! Make March 3rd a special day with a taste...

This exquisite treat features smooth koshi-an (sweet red bean paste) wrapped in soft gyuhi and dusted with fragrant uguisu kinako,...

Starting February 15, we are introducing Sakura Dōmyōji . Dōmyōji is made from steamed and dried glutinous rice, coarsely ground to...

💝 Valentine’s Day is just around the corner!  💝 Why not add a touch of sweetness to your gift with our adorable Valentine Bear , made...

In celebration of Cat Day (February 22nd) , the ”Gyutto Nyanko Fair”  is now underway!　As part of this special event, we are offering our...

Although the air is still chilly, the calendar tells us that spring has begun. Why not welcome the season a little early with the taste...

Setsubun 👺 This year, it's on February 2nd!　 Welcome good fortune and ward off evil with these charming traditional Japanese sweets. Our...

Introducing the winter-exclusive Yuzu version of our popular Mochi Dorayaki ! With its delightfully chewy mochi-infused batter and a...

Our Hatagaya Main Store will be closed today, January 1st, but our Ecute Shinagawa Store (9:00 AM - 6:00 PM) and Sogo Yokohama Store...

We have prepared festive confections perfect for the New Year.Reservations for freshly pounded Noshi Mochi  are open until December 28th....

Our “Christmas Wagashi” has been a beloved favorite every year. 🍵🌟 Beautifully crafted with a charming Japanese touch, these special...

Soft, chewy, and irresistibly fresh.Our signature Noshi Mochi  is made with carefully selected Japanese glutinous rice and crafted to...

December is just around the corner! Our special Kogane Dango (Yuzu) , infused with the delightful aroma of yuzu, will be available...

We're pleased to offer our seasonal Yuzu Mochi again this year. Fragrant Yuzu combined with a subtly sweet filling creates a refreshing...

Due to popular demand, our Chestnut Steamed Yokan is finally here! Made with two varieties of chestnuts—Shibukawa (roasted) and Kanroni...

We are pleased to introduce a luxurious seasonal treat, available exclusively during this time of year. Our "Imo Sweet" features mashed...

We will be closing our doors on Monday, September 23, 2024. We would like to express our heartfelt gratitude for your long-standing...