Hina-Matsuri is just around the corner. Beginning March 1, we will offer handcrafted nerikiri wagashi shaped as traditional hina dolls. Carefully made one by one by our artisans, these seasonal sweets feature delicate spring colors and refined sweetness. Available in limited quantities each day at our Hatagaya Main Store and other directly managed locations.Hina-arare will also be available (excluding Ecute Shinagawa). Celebrate March 3 with a touch of Japanese tradition and make the day a...

According to the traditional calendar, spring has arrived,and the sunlight has begun to soften. We are pleased to introduce Sakura Mochi to our seasonal selection. Soft and pleasantly chewy rice cakefilled with smooth red bean paste,offering gentle sweetness and a delicate hint of cherry blossom. While the air remains crisp,we invite you to enjoy an early taste of spring.

In Western cultures, it is common to give a teddy bear along with flowers or chocolate on Valentine’s Day or birthdays. Bears have long been cherished as symbols of affection, warmth, and the feeling of holding someone dear. Inspired by this tradition, our wagashi artisans created the Valentine Bear  — a seasonal piece of jo-namagashi  (traditional Japanese fresh confectionery). Chocolate may be the main gift.But as a gentle companion that carries your feelings, wagashi offers a quieter, more...