With temperatures topping 30°C day after day, it feels like the rainy season in the Kanto region is almost over. ☀️ This is the time of year when we start craving Mizuyokan, a classic Japanese summer sweet known for its smooth texture and refreshing taste. At Furuya Koganean, we offer two ways to enjoy this seasonal delicacy: ◆ Bite-sized Mizuyokan – Available exclusively at our Hatagaya Main Store ◆ Slab Mizuyokan – Cut it to your preferred size. Available at our Hatagaya Main Store and Sogo...

Once a year, beneath the stars, Orihime and Hikoboshi are reunited. To celebrate Tanabata, Japan's beloved Star Festival, we have created a limited-edition wagashi set featuring charming Nerikiri sweets shaped as the legendary couple, paired with a yokan inspired by the Milky Way. We invite you to enjoy this seasonal treat and experience one of Japan's most cherished summer traditions. Available: July 4 – July 7 Available at: Hatagaya Main Store & Sogo Yokohama Store Limited quantities...

This summer, we're delighted to introduce Mochi no Dorayaki (Lemon), the newest seasonal flavor of our signature Mochi no Dorayaki. Our popular soft and chewy mochi-infused pancakes are filled with a special white bean paste blended with finely chopped lemon peel. The delicate sweetness of the white bean paste is perfectly balanced by the refreshing aroma and gentle citrus tang of lemon, creating a light and refreshing flavor that's perfect for summer. This seasonal treat is ideal for...