In 2025, the Mid-Autumn Moon (Jūgoya)  falls on October 6 .Celebrate this cherished Japanese autumn tradition with the seasonal sweets of...

In Japan, the autumn equinox is a time to remember and honor loved ones who have passed.Starting Saturday, September 20, we will once...

Although the lingering summer heat remains, Furuya Koganeyaan is pleased to bring you a taste of autumn a little early.Starting September...

🍂 Autumn flavors are arriving early, just after the start of Risshū  (the first day of autumn in the traditional calendar). Our popular...

Starting tomorrow, Friday, August 15, our sales counter at Sogo Yokohama will be moving ✨ The new location will be right next to...

Originating in Kyoto and Kanazawa, fu manju  is a classic summer sweet traditionally served at tea gatherings.We're pleased to offer this...

Once a year, beneath the shimmering Milky Way, Orihime and Hikoboshi are reunited. In celebration of Tanabata, we've crafted this...

Our summer favorite, “Ita-Mizu Yokan,” is back. Enjoy this chilled Japanese sweet — and the fun of slicing it into your favorite...

As early summer greens begin to glow, our seasonal Zunda Mochi Dorayaki  is back again this year. The delicate balance of fluffy pancake...

A new seasonal flavor has joined the lineup at Kogane Dango: Zunda . Made from carefully mashed edamame blended with smooth white bean...

Cool Elegance for Early Summer –Traditional Japanese Sweets to Refresh the Senses As the days grow warmer and the air takes on a gentle...

Our special summer-only wagashi, Lemon Mochi , is back in stores starting today! Soft mochi wrapped around a refreshingly sweet lemon...

Our seasonal warabi mochi , a cool treat perfect for early summer, is back again this year. Enjoy its smooth, delicate texture paired...

How about a special kind of wagashi for Mother's Day? This limited-edition sweet, shaped like a carnation and paired with a single...

To celebrate Children’s Day (Tango no Sekku) , we are pleased to offer our annual seasonal wagashi  from May 1 (Wed) to May 5 (Sun) ,...

It's that time of year again 😊　Our Echigo Chimaki is back — a traditional treat wrapped in fragrant bamboo leaves, filled with tender...

📣 Experience the Flavors of Spring and Early Summer with Our New Offerings Starting April 10th! 1. Kashiwa Mochi Celebrate the season...

We are thrilled to announce that Kogane Dango (Sakura)  has won 1st place  in the Sakura Sweets Popularity Contest  held at Sogo...

Today is the first day of spring Higan week (Buddhist services during the equinoctial week) ! At our Hatagaya main store, we are offering...

Great news for our Sendai customers! For one day only on Friday, March 14 , we will be holding a special sales event at #NewDaysSendai8...